WAF’s Whirly Girl: Liza Figueroa Kravinsky

Liza Figueroa Kravinsky If you caught Monday’s post, you know that I’m starting a regular feature called Woman at Forty’s Whirly Girls. WAF’s Whirly Girls are women in their 40’s who are innovators, risk takers and who’ve chosen the road less traveled. One of the first WAF Whirly Girl’s I had the privilege of interviewing was Liza Figueroa Kravinsky. Liza’s the award winning filmmaker whose documentary, Beauty: In the Eyes of the Beheld, explores the curses and blessings of being beautiful. She’s also President of the video production company Art Palette Productions, a music composer, and actress. (Photo: Liza Figueroa Kravinsky)

I was curious about Liza’s experiences as a filmmaker and entrepreneur, especially after she responded to a question I’d posted on WAF’s Facebook page about being laid off. Having experienced three lay-offs over the course of my career and trying desperately to “rise from the ashes” I was curious as to how other women handled their suddenly-unemployed status. Liza responded that she’d been laid off twice, but that it “always led to something better.” I wanted to hear more. Here’s some of what Liza and I talked about…

Continue reading WAF’s Whirly Girl: Liza Figueroa Kravinsky

Women at Forty’s Whirly Girls

Rosie the Riveter Women are starting small business at twice the rate of men, 10.6 million firms are at least 50% owned by a woman or women, and women-owned firms employ 19.1 million people and generate $2.5 trillion in sales annually*.  Behind these facts and figures are the names and faces of women, just like many of us, who had a vision, and despite of – and sometimes because of adversity- are finding ways to make their dreams reality.

One of the unexpected benefits of launching The Women at Forty Project has been meeting some of these very women. I’ve been so inspired by them that I’m launching a new series in our Money & Career section called Women at Forty’s Whirly Girls. The term “Whirly Girl” refers to the elite group of less than 1,700 female helicopter pilots in the world. For me the term represents women who are innovators, risk takers and who’ve chosen the often bumpy, usually risky, road less traveled.

Over the next few weeks I’ll be introducing you to women in their 40’s who are doing just that. From an award winning musician and documentarian whose dream career began only after being fired, to a TV producer forced to start her own business after being struck with a debilitating disorder, these women represent the strength and determination that has come to personify 40.  (Photo: 1942’s Rosie the Riveter) Continue reading Women at Forty’s Whirly Girls