The Today Show: How Gen Xers are reinventing forty – Do you like what it’s become?


“It used to be that turning 40 symbolized the end of youth. Now it’s the beginning of something better.”  

That’s how The Today Show’s recent segment on Generation Xers turning 40 began. Here’s a look at the segment…

Seems like health, fitness and renewed goals are common among women turning 40. But what’s also common and somewhat less talked about are the new pressures associated with turning 40. Women, like the ones featured in the segment, are competing in marathons, working on being in the best mental and physical shape of their lives, kicking ass and taking names. The Jennifer Anistons and Halle Berry’s of the world show us that you can look and feel fabulous at 40.

But, what if you’re not one of those women? Not yet anyway.

Has the “40 is over-the-hill” mantra been replaced by an image of a 21st century “super-40 woman” replete with magnificent body, burgeoning career and unparalleled fabulousness? Because if it is, I am so not living up to it and I’m not sure I’ll ever be able to.

Despite the recent media push to feel otherwise, there are times when 40 just isn’t all it’s cracked up to be.There are times when I feel like I should be farther along in the pursuit of my goals. There are times – like this past weekend when I was wedged so tight into an airplane seat that I saw Jesus and the angels – when I kick myself for not being fitter and healthier at 40.  40 has not been all reawakening, Zen moments and enlightenment. This is real life so it can’t be. And real life is no less real at 40 than at any other age.

I’m not alone – I get emails from women who feel the same way. Those who aren’t over the moon about turning 40 but don’t want to express that (sometimes unpopular) sentiment on Facebook or in post comments.  But that’s the reality of turning 40 – and that’s what this project is all about – it even says it in the tag line – “Life.Love. Reality. In our fortieth year.”  Don’t be afraid to express your true feelings about 40 – your 40 is your own and no one should dictate how you “should” feel about it.

So, what’s your 40 looking like? Share in the comment section and on our Facebook fan page.

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  • Being authentic at any age is the first step toward feeling fabulous. The only person we have to live up to is our self #befabulous #bereal